Monday, February 23, 2009

cool food





the naked chef, jamie oliver, is just such a likeable guy, for so many reasons and NOW look at this amazing packaging for his food line. absolutely love it! i love the simplicity of it all and the handwritten script is perfect. oh- and you know what is inside of that packaging is going to be scrumptious coming from the man who says, "eating should always be a pleasure." check out his whole line on his website and his biog is a super sweet read, too (especially the part about getting out to the country on the weekends with his girls-jools, poppy & daisy (just stop now)).
check it out here ( i dont think it is available for purchase in the us yet, but let me know if i am wrong, would love to see it in person)
all photos from official jamie oliver site

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